Dominique Iapicco is a still-life studio photographer specializing in digital color work. The lowercase “d” in her initial-based identity offers the perfect frame for a graphically represented camera aperture. The saturated orange citrus color is bold, crisp, and direct—bringing the white letters into immediate focus. The mark and supporting materials reflect Iapicco’s business in format and function: The square shape of the business card is inspired by a frame from medium format film; the postcard promo pack takes its dimensions from a standard 4x5 film negative box. Inside, samples of Iapicco’s images are printed on 4x5 cards and slipped in a black light-tight bag—another nod to standard film and photo print paper packaging.
