The Franz identity is based on an alternative rock/ punk cabaret musician hailing from Brooklyn, New York. His distinct fashion style and public persona inspired the playful yet literal logo for a boutique bearing his name. The musician’s most identifiable feature is a neatly maintained handlebar moustache; he’s sported one for the past ten years. His wardrobe is consistently black, accented with a red tie (to go with his dark three-piece suits); his favorite beverage is a crisp red wine. Like the moustache, the boutique is old-fashioned but also well-maintained: clean and uncluttered, specializing in vintage suits. The distinctive shape of the moustache appears in the mark and is also applied to the packaging as a design element. The clothing hangtag smartly doubles as a faux handlebar moustache for the customer to hold up to his/her face.
Merchandise
