The Sophia fragrance and gift set represents a personality and designer, whose character description inspires adjectives like “precise,” “honest,” and “elegant.” The logotype and packaging were created with those words in mind. Sophia, the woman who lends her name to the fragrance, also happens to be a graphic designer whose design philosophy is based on creating new things from otherwise ordinary items. The use of lead type characters as inspiration for the bottle design and the antique type case for the gift set were the perfect packaging solutions. This refined mark and packaging well-frames a product that both represents its source while targeting a similarly defined consumer: sophisticated, classic, and feminine.
